P
L
A N

C

O

R

O

T

N

L

R

O

I

N

G

A

Z

E

PROJECT.02

PLAN AHEAD

MATTERS

TITLE\.

Experimental type dominated Website

 

COURSE\.

Type experimental

 

DISCIPLINES\.

Typography, Web design

 

DELIVERABLE\.

Web site

 

YEAR OF COMPLETION\.

2015

 

PROJECT OBJECTIVE\.

The objective of this project is to create a website about an opinion with a strong personal and conceptual context. Focused on exploring blending image and type. Try typefaces that never used before. Using letter shapes express the topic. Explore unusual combinations, break up text in unusual ways. In the end, most of the type should be readable.

 

PROJECT APPROACH\.

My topic is “Plan ahead matters”. The “plan” is actually an abstract concept. I use the combination of letter shapes to create the sense of planning. I created a series of animations, when viewer scrolling the page to the specific location, the composition of typography and graphic shapes will show off and moving around. Also, the highlighted content will pop out while reading the articles. They will enhance the reading experience. This website is typeface dominated, the layout and background are very clean and create the sense of space.

© 2017 Jieling Huang     All rights reserved

huangjieling115@gmail.com

+1(415)-527-6689